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California Digital Optimization Program - Free Workshops

California Digital Optimization Program – Free Workshops

Visit California along with the Central Coast and Central Valley regions have partnered with strategic marketing firm, Miles Partnership, for two free virtual workshops that give you hands-on assistance with optimizing your businesses presence on Google, Yelp and TripAdvisor.
 
Miles Partnership have helped hundreds of destinations and hospitality businesses around the world increase tourism revenue. Your online business profiles are the single largest source of organic (non-paid) exposure to customers.  A polished and complete online profile results in more customers and can be the difference maker for out-of-towners.
 
Webinar Schedule:
June 16, 12:00PM – 1:30PM
Register in advance for this webinar
California Digital Optimization: Online Business Profile Fundamentals

  • What is your Google business profile?
  • How does it surface in Google search and travel products?
  • Claiming and verifying your business profile
  • Keeping core business information current
  • Overview of tools available in Google
  • Book free office hours for help optimizing your businesses profile

 
June 22, 9:00AM – 10:30AM
Register in advance for this webinar
California Digital Optimization: Maximizing Online Business Profile Exposure

  • Utilizing posts for updates
  • Responding to reviews
  • Managing images, 360s & video
  • Responding to customer questions
  • Understanding Insights data
  • Book free office hours for help optimizing your businesses profile

 
Additional free resources for your business as part of Visit California’s Digital Optimization program:

  • One on one office hours with a Miles Partnership Program Specialist for assistance with claiming your Google Business profile or help with other questions surrounding GMB, Yelp and TripAdvisor. Miles will help resolve issues with Google directly. Schedule your appointment.
  • Visit the Digital Optimization Education Portal for tools, links, and videos to further optimize your online presence.  https://visit-ca.tourismbusinessmarketing.com/
    • Login with Gmail account
    • Passcode: VISITCALI
    • Unlimited logins

 
The California Digital Optimization program is built on a best-practices study of over 180,000 business profiles that provide businesses with simple, key takeaways and easily actioned quick tips. 

If you have any questions please email, Tiffany@visityolo.com 

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